Today I am doing a digital footprint review for Norman at NLAi Immigration Services. Norman is a Kelowna immigration consultant and is on first page for the keyword immigration consultant and he ranks really well in local SEO for immigration services. However, he doesn’t always come up in the 3-Pack with other local Kelowna immigration businesses.
After reviewing NLAi competitors we have found that they have more local backlinks to their websites that Norman does to his website. My suggestion to Norman is to answer questions on Yahoo forums, Castanet forums in Kelowna and any other Canadian forum where people are looking for immigration information.
When answering questions on forums one has to be careful not to be advertising or promoting oneself but actually answering real questions and giving real answers and then linking to great resources on your own website.
Today we also found that NLAi wasn’t listed on yellowpages.com and he was not listed on infotel.ca. My suggestion to Norman is to pay for a modest Yellow Pages account for approximately $30 per month and get the listing on Infotel and that will help local SEO.
Norman will have to complete some thorough research for immigration blogs across Canada and contact blog owners to request that they link to his fantastic resources on his own website. This will extremely helpful NLAi local SEO.
So the key ways of increasing your local SEO is by getting excellent backlinks to your website with excellent resources from your own website. In addition to excellent backlinks and quality content on your website, putting yourself in quality related directories to your website will help.