Discover how to beat your competition on Google!
It is important to note that while being on the first page of Google when searching for variations of your business name or being in top first page positions with paid AdWords is beneficial, these indicators show search engine marketing activity and not SEO success.
Before we explore three areas:
- Your local Digital Footprint
- Your “Off the Page” signals.
- Your competition online
to get on the first page of Google, we must review and acquire the fundamentals to Search Engine Success.
A fundamental base and Three Google Tools
Own a free Google Account. Log into your Google account and if you do not have one, create one and keep control of it like you control the access to your financial records. It is also important to create a Bing Places for Business account and verify your business.
Google My Account
Used to administrate your Google account. My Account is the location that provides access to many Google Tools with one password and allows the addition of multiple users. You can administrate in many different ways and there are plenty of different options available to you. I will not get into much of this since we don’t worry about anything in your account. You are the one who manages and changes your own account. This feature for Google accounts is the main reason we ask that you don’t give us your primary Google log in, rather, provide any website designer or SEO professional with appropriate access by adding a manager or user to the specific tool required.
You can access this information by going to www.google.com/myaccount.
Google My Business
Claim and Verify your business and add it to Google My Business. This will help your website be added into the local 3 pack when other optimisation signals are strong enough. First Page Solutions also helps with changing information on your My Business page to ensure that Google is reading all the information correctly. Permissions are simple for account owners to apply and allow granting, modifying and removing access to specific users.
Getting to Google My Business
Simply go to www.google.com/mybusiness
By default, you should either see:
- Your location (varified or not)
- No locations
Create or verify your business and receive your verification postcard in the mail at the address noted on the location page.
If you should see more than one location, while you only have one business location, this is a problem. Let us know and we can help you. Now your next step is to: Create a new My Business “Business Location”
GA gives you data that will help you make decisions about what to change on your website and why. GA will then tell you how effective the change is, based on reality.
In the example above, we have a typical bounce rate 56.25 % but two months prior, we had a bounce rate of around 80 percent. We looked at the landing pages and found that better content above the fold helped keep the client on the page longer. This change led to a better conversion rate.
The most important data to watch in Google Analytics is your data within the Goals section. Completed goals will show your ROI. There is nothing more important than to see if you are actually getting a return on your investment. Have you ever began an advertising campaign, received new business but had the problem of never really knowing for certain what was really working?
Google Analytics Does not Tell you how many phone calls came to your business from the Google My Business Location information but you can view Location Insights and see how many clicks, directions and phone calls were generated from the Location page.
Login and Access
Logging in is simple. If you have a google account, you have an analytics account. Simply head over to www.google.com/analytics and setup your account today!
Getting into Analytics
- Click on “Sign in” at the top right of your screen
- Select “Google Analytics”
- Each time you come back to Analytics, it will determine what screen you were last on (other then forms)
There are multiple ways of selecting a specific area for allowing users to access your information. Let’s break it down into “Account”, “Property” and “View”. First, you’ll need to select which account you’re trying to work with (if you have multiple accounts).
- Click on “Home” at the navigation bar
- Open your folders until you can select “All Web Site Data” for your company
- This will ensure that you are selected for that specific company or website
- Click on “Admin” in the navigation bar
- You will see “Account”, “Property” and “View” (Click on them to see what they mean)
- Click on “User Management” in the selected type (preferrably View)
- You can add a new user to your user lists by looking for “Add permissions for:” and typing in their email. (Doesn’t have to be a google email but, the email must be linked to a Google account)
- See type of permissions in “Modifying Access”
Granting access to a user with account will allow them to see all the websites, companies and other information. Granting access to an account will give the same permissions to property and view.
Granting access to property will allow the user to see all the websites inside a specific property. For example:
The image above is listed as: Property -> Website -> Website data
When giving information to a property, the user will be able to see anything within the top folder. In this case “First Page Solutions” with the grey background. Granting access to property will give same access to view.
Giving a user access to view doesn’t mean that they can only “view” the website. This means that they can only see that one website’s data. For example:
In the above picture, the property was declared as “First Page Solutions” with the grey background. The view is the “First Page Solutions (UA-70705828-1)” with the white background.
While looking in any of the user Management, you’re able to see what permissions that users have. You can follow “Giving Access” up to step 5a to navigate to how to modify a user’s permission.
As you can see above, there are many options to allow you to determine what the user can do. The types of permissions and what they do can be found below:
This will allow the user to manage, add and remove users from the specific account, proerty or view.
Edit will allow the user to have full access on Google Analytics (other then manage users) for the specific account, property or view.
This will allow users to add, share and modify specific account, property or view.
Read & Analyze
Restricts the user to only read and filter specific account, property or view information
Follow “Giving Access” up to step 5a to navigate to the user management page. Here, you can just select “delete” to remove an account from the specific account, property or view.
After arriving at your list of Business locations:
- Ensure you’re on “Locations” instead of “Branding pages” (this is possible if you had a page in Google+)
- Select “Manage Location” on the item that you would like someone else to have permissions on.
- Click on the Hamburger menu (The three horizontal lines at the top left corner of the window)
- Select Managers
- You may now add, remove or modify permissions
Some important data to evaluate and review in Google Analytics is:
Google Search Engine Console
aka: Google Webmaster Tools
Google Search Console is a very handy tool to let Google know your 5 w’s (Who, What, Where, Why, When). What usually specifies website but, going in more defined, why do you need a website for your business. Most people say “Money”, we say “Digital expansion”. We enjoy having our customers become happy after they know that they’re on the first page. We have the tools to link Google Search Console with Google Analytics and showing what your website can do.
How to access
You can access Google Search Console by going to www.google.com/webmasters and click “Sign in” at the top right (Don’t worry if you’re already signed it, it just moves you over to the page you wanted to get to).
Modify user access
The first page you come to allows you to see all the websites you’re currently working with. Just select “Manage Property” and select “Add or remove users”.
This determines if the user can only “see” most of the information
This allows the user to fully edit and modify any information (excluding users).
Search Success Fundamental Tools are now in place, review your Digital Footprint.
Complete the following searches to perform a basic “Digital Footprint” review:
- Google Your website address
PHASE 1) If your website has been indexed, you will be listed in Google. **Tip**If you think it should be listed but cannot find it and you have been live for more than a few hours, you’ve submitted a sitemap and / or have linked to it from other websites, set your search settings to show 100 results and then try the search again, this time after the search, hold the ctrl key on your keyboard and type”f” then type in the “find” field your website and if it is listed in the first ten pages of google, you will see it.
- Phase 2) If you have your business location set up and optimized in your Google Account, on the right side of the search results, you will see your location information and reviews etc.
- Phase 3) If your website has been around for a while Google will have had the time to learn about your site and may now show “Sitelinks” when you Google your business name or URL.
- Phase 4) From your meta descriptions in the search results in phase 1 – 3, Google one of the key word terms that you think people should find you with. If required, set your search settings and use the tip to view 100 results and find out where your listed.
- Phase 5) Now that you’ve been around awhile, have great content, people are linking to you, your website should be in the three pack for multiple keyword phrase searches within your local area.
- Phase 6) Your local search ranking is stable and now when anyone in the world searches for your product or service, BAM, you’re on First Page
- Phase 7) Sell your business and let me know what a great turning point this beginners guide to SEO has been in your life!
On the Page SEO
To complete the seven phases successfully as listed above, I can guarantee that following the worksheets for this Kelowna SEO workshop, gaining an understanding of content structure and how to create quality content will help you stay on the First Page of Google.
Focus on the User: Determine what your visitor will be looking for and provide natural flowing and readable content that will answer and engage.
Major make or break search signals to consider:
Speed, Mobility/Responsiveness, Structure, Accessibility (Technical SEO), On-Site Trust. Off Site Referrals.
Off Site Signals
Do you remember your first referral? What did you have to do to enjoy the trust of others in regards to your product or service so much that he or she told others about you and sent new prospects to you?
Off site SEO or gaining Back-links is like that. In addition to creating shareable material, you can also submit your Name, Address and Phone Number to online directories such as Yelp, Google, Bing, Yellowpages, Foursquare, Profile Canada, Facebook, Twitter, KelownaNow, Daily Courier, Castanet etc.
While you begin submitting to new directories, google your business address and review the first several pages of directory listings to ensure the directories have all the correct information.
Beat the competition on Google!
Find and use SEO Tools that help you explore backlinks from your competitors. Get into the same markets as they are if possible! Use the worksheets provided to create a perfect quality SEO page and let Google do the rest!
Several Kelowna Chamber members that we can visit:
- Thanks to Anissa Blumhagen from Sticks and Stones, an awesome Kelowna Inerior Designor. Domains-158 Trust-25 Citations-30
- Competitor #1 FreshApproach – Domains-18 Trust-13 Citations-25
- Competitor #2 creativetouchinteriors – Domains-6 Trust-5 Citations-21
- Seven H1’s, multiple contacts and no unique contact page, see SEO Worksheets.
- Get added here: http://www.houzz.com/professionals/interior-designer/c/Kelowna–BC
- See above
- No, think of an individual and write for that person.
- See above – get domains linking to you, Build Trust, Get citations, Build a quality website that is mobile, secure and users love.
- Increase your ROI. Make a goal, benchmark, review, adjust, repeat.
***In the above digital footprint steps, did you find websites that are identical to you? These sites are called gateway sites or in the very least, duplicate content. They will reduce your ranking. Kill them.