Why you should NOT get a website audit, until you do this:

Why you should NOT get a website audit, until you do this:

What is a website audit? I usually call it an SEO audit because whether you want to improve your website user experience or its technical performance, like page load speed, your search engine optimization (SEO) will be improved. A website audit will identify what is keeping your website from reaching the first page on Google. At First Page Solutions getting to first page is not enough, we rate success on getting phone calls as well as excellent search engine positioning.

A website audit or SEO audit should not be acquisitioned until basic website fundamentals are in place. The first of which is website structure. Website structure will allow for a better user experience, automated internal linking and a low bounce rate to name a few benefits. SEO can only be considered as “on track” if your website users are staying on the page and not leaving or bouncing off right away. If your website structure is not a typical design your website user will be confused. On many websites with a less than perfect site structure, the user will not be exactly sure of what the primary services and products are and in some cases they will not know where the company is located or how to find the phone number!

What is the hallmark of a solid website structure and architecture? Breadcrumbs that match the URLs! When the breadcrumbs or links at the top of a webpages content have phrases that match the webpage address or URL, such as this one, then you know that internal linking can be automated and proper keyword phrases will become anchor text.

OK, I am getting a bit technical there so just call me and I will show you how your website can easily have SEO fundamentals built in automatically so that when the time is right and you should get an SEO Audit, the SEO expert will be able to provide useful and actionable steps to take for better Google ranking instead of wasting your time on how to achieve a better website user experience and other basics required for internet marketing!

Build a new Kelowna website! 4 easy steps and 20 hours of work.

Build a new Kelowna website! 4 easy steps and 20 hours of work.

Building an new website in Kelowna? I would love to help! Lets connect after the following is prepared.

I am setting up new projects at $50 per hour. How many hours does it take to build a website? It takes 20 to 100 hours depending on the content and design enhancements.

If the following is completed, depending on how many pages and to what degree we customize the pre-made web designs listed below, it could take as little as 20 hours but if your website has more portfolio items, blog posts, special pages etc, it will take longer. We can also create special web apps, programs, email marketing systems, video and animations.

The 20 hours would include the set up of the host and domain, email and Google My Business. This basic business package will enable your business to have a professional website, get reviews on Google and have a professional email set up that merges with your existing email habits.

The first stage of Search Engine Optimization set-up of many SEO elements on each page of your new website will also help your search engine rankings. Your site does not come with any guarantee of Google search ranking but if new content like portfolios or blog posts are uploaded on regular basis, the site could rank very well. Also, to get good rankings on Google, it requires that links from other websites link to your website. Worried about how you will upload portfolio posts or blogs? You’ll have that taken care of because with our basic website package, we always include training the business owner or staff in how to use the new website!

The best way to begin acquiring back links is to sign up for free listings in local business directories like Yellow Pages and KelownaNow, Yelp etc. You can do those things but First Page Solutions also has the perfect package to provide an effective push for that initial ‘off-site’ optimisation.

Our Off-Site Optimization package, or Local SEO package is an integral part of every new digital marketing campaign and it is included in our monthly website package called TOAST. The Local SEO package can also be purchased individually for $1000 (20 hours of work by First Page Solutions local SEO team.)

Ok, here is step one in building your Kelowna business website.

  1. Choose one of these designs that suits your business vision or a combination of them.
    https://www.elegantthemes.com/layouts/
    Choose the page layouts / sections of a page that you like from any of these designs. We can mix and match the pages of each design you like the look of to make one whole website. (These designs showcase the body of the site, we will develop your header which encases your menu items and logo)
  2. Provide the colour selection you want to use by selecting a colour scheme from this website https://blog.visme.co/website-color-schemes/
  3. In an email or several emails with descriptive Subject titles, attach images with file names that describe what the images are and then in the email note the web page you want it on. For example, – stress massage picture for top of the services page.
  4. Review the sample pages that are listed on the sample website layout that you chose. Note that each sample layout includes text that is place holder text or “lorem ipsum” text that has no meaning. For each section place holder text that is shown on each page, email us the text that we should use in your website. We will review your text and help write more content if needed.

    For example your first email for text instructions could include instruction such as:
    Home page
    Section One:Title: bakers dozen – Sub title: schones muffins and cupcakes – content: bakery, coffe shop and applie pie. An American dream ….
    Section Two: – you get the idea

    Just write the most descriptive text you can and as much as you can. Brevity is not the goal. More text will help search engines understand the who what when where and why of your business more effectively.

    Finally, a local address is crucial to ranking. (It is the only way to effectively get into Google My Business)
    You can create a unique address from a street address or home address. For example, if your home address is 1500 Kalmalka Lake Rd, you can create a new business address such as 101 1500 Kalmalka Lake Rd.

    Email the First Page Solutions with you data from above or your questions to admin@firstpagesolutions.ca

What is WEB 3.0?

What is WEB 3.0?

I was wondering about “Web 3.0” details and looked it up. Essentially, First Page Solutions already fully supports Web 3.0.

To make this clear and simple, let’s take a small history lesson:

Web 1.0:

  • Standard sizes, visible only on desktops and laptops
  • walls of text (plain language, like a text book or a university paper)
  • Special programs to “enhance” design (flash, Visual Basic scripting)
  • Basic effects (click to change the page, click to change wording on a page)

Web 2.0:

  • Dynamic sizing, introduction to HTML 5
  • Allows for more devices like iPhone, cell phones, tablets and Personal Data Assistants
  • Introduction but, didn’t utilize CSS 3
  • Improved Search Engine specifications and search abilities
  • Internet allowing Web 1.0 and 2.0 to co-exist
  • Special effects introduced using CSS 3, Javascript and HTML 5. Adobe Flash is going extinct

What FPS Does:

  • Accessibility (Allowing for special software to communicate the Internet)
  • Search Engine Optimization (Allowing search engines to quickly find and understand information)
  • Micro Data and Siloing websites to ensure that the data is organized and manageable.
  • Fulfilling design (Understanding modern design and allowing any age group to understand the site in basic ways)
  • Finding, understanding and utilizing new technology (Content Delivery Network, Hosting sites, Let’s Encrypt, …)
  • Developing Digital Marketing as a service instead of a product, allowing for ROI calculations vs. “Just throwing something together”

Web 3.0:

  • Accessibility: Providing more and more devices and software access to the Internet
  • The connected Internet. Using specific abilities like central databases, Content Delivery Networks (CDN), simple and quick access to anything and everything
  • Improving Search Engines and unique software (Artificial Intelligence): This is using Micro data and other means of organizing data
  • 3D graphics: This is using more then shadow 2D graphics, this allows for more motion and movement throughout the Internet and websites as a faster and more unique way of “surfing”
  • “Connectivity”, This is more then just directory websites, it also includes when companies “support” each other by providing links. For instance, Heart and Sol Tours links to each of the wine industries and the wine industries link to them.
    • Then linking from the wine industries to their respectful farms, providers, suppliers and will continue linking further and further. This doesn’t just mean anchor links, just the name of the company would be enough.

Source: http://www.expertsystem.com/web-3-0/

All this crazy information showing that we’re actually already Web 3.0 and that we support Google in going into the company and taking a virtual tour imagery. We also ensure that accessibility is important.

So. In conclusion, if a company needs WEB 3.0,  First Page Solutions provides it with each website we design and build, we focus on supporting the latest and greatest Internet.

Jarrod
First Page Solutions
Lead Developer

New Business Owners: You need to know this.

New Business Owners: You need to know this.

I often get asked how to rank by people in person at Chamber meetings etc or from email inquiries from the website. Here is what I tell them:

Thank you for contacting First Page Solutions!

While a custom website created for you would be beneficial, you have most of the elements that would be helpful to get you ranked. The one area that would be really helpful is another website has to link to your website. When that happens, Search Engine spiders will ‘crawl’ your website. Basically, you need to use every single option available to put a link to your website.
Use of a physical business address in directories like yellow pages but more importantly – in Google My Business. In Google My Business you need a physical address but if you do not want the address to be public, the system offers a settings option of – deliver to customers – as opposed to – customers come to my location. If you select the first option correctly then your address would stay private but you would still have the possibility of seeing your listing in the Google My Business listings which are the listings below the map when you see when you search for local business services and products.

The other listings on the first page of Google can be obtained but you need to make sure your content is unique. If your services page has information copied from other websites, it would be considered as duplicate content. If it is unique, keep working on getting more links to your website.
So, To be able to rank you need to have a Google My Business listing and it would be helpful to have a physical address. You need unique content, start a blog if possible. Finally continue to get more links to your site. Trading links is nice but getting links to you without giving one back is more important.

For me to do the above for you is quite expensive. $2000 would be a good start but there are no guarantees. The nice thing is that the work we do, once completed is forever (as long as you are in business) and you just continue to add more and more on top of the work completed. There is a faster way to rank.

Your best option to get on the first page of Google right now is to use Google AdWords. Those are the paid ads. If you create the ads yourself and you would want to spend at least $300 during the first month. The good news is that if you are beginning a new account, Google will soon offer you $100 worth of free ads! When beginning AdWords, you have the option of putting ads on Google that people will see when they are looking for your product and to put the ads on other websites that people will see as they are viewing those other websites. As you can deduce, it would be best to advertise to people who are actually searching for the keywords that describe your business so it is cost effective to only advertise on Google search engine rather than using the display ads on other websites.

Many people say they never click those ads at the top of the page. The fact is many businesses will die if they did not use Google AdWords. Having said that, Facebook has quickly risen to become a major player in paid ads. Facebook can be very effective. First page can have a Facebook account set up for you along with a Facebook business page if you do not have one yet or about $200. The actual amount spent on ads during the first month can be anywhere from $200 and up. For a solid test, expect to use at least $400 and then figure out if you want to spend more or less after you see the first months results.

How to add an SEO or digital marketing professional to your Google Account

How to add an SEO or digital marketing professional to your Google Account

In addition to the website host login and content login, digital marketers need to be added to a few of your Google services.

It is really easy to do. Alternatively you can provide the Google account login info and they can add themselves to your Google accounts as managers but remember that even though your gmail account is not needed, it is same login as for the Google Gmail that you may use.

The first step is to log into your Google account (gmail if you use it) and then go to each of the Google services below and add the digital marketers google email in the user section

Directions, if needed, for adding a user to each Google service is listed below.
How to add users in Google My Business
How to add users in Google Search Console
How to add users in Google Analytics

Local SEO in Kelowna

Today I am doing a digital footprint review for Norman at NLAi Immigration Services. Norman is a Kelowna immigration consultant and is on first page for the keyword immigration consultant and he ranks really well in local SEO for immigration services. However, he doesn’t always come up in the 3-Pack with other local Kelowna immigration businesses.

After reviewing NLAi competitors we have found that they have more local backlinks to their websites that Norman does to his website. My suggestion to Norman is to answer questions on Yahoo forums, Castanet forums in Kelowna and any other Canadian forum where people are looking for immigration information.

When answering questions on forums one has to be careful not to be advertising or promoting oneself but actually answering real questions and giving real answers and then linking to great resources on your own website.

Today we also found that NLAi wasn’t listed on yellowpages.com and he was not listed on infotel.ca. My suggestion to Norman is to pay for a modest Yellow Pages account for approximately $30 per month and get the listing on Infotel and that will help local SEO.

Norman will have to complete some thorough research for immigration blogs across Canada and contact blog owners to request that they link to his fantastic resources on his own website. This will extremely helpful NLAi local SEO.

So the key ways of increasing your local SEO is by getting excellent backlinks to your website with excellent resources from your own website. In addition to excellent backlinks and quality content on your website, putting yourself in quality related directories to your website will help.