Digital Marketing Services
So. What EXACTLY Do we do here at First Page Solutions?
Sometimes as marketers, we get excited when we talk about Digital Marketing! We have so many ideas about how to enhance your business, that our excitement can
override our vernacular, and we can start using terms that could be considered “confusing” or “ambiguous” to somebody who isn’t in the industry.
I know that I am personally guilty of doing this. I really do love what I do, and when I get talking about your business and all we can do, these terms just sort of…slip out.
Here are some terms you’ve probably heard from other “SEO Experts”.
But what do these mean? They sound important, but do they really Carry any weight? Or is it just marketing fluff?
Well here’s the skinny: Yes. They are All VERY Important!
But why are they important??
Below I hope to give you a very simple breakdown of what each of these terms mean.
SEO – a term that is used to encompass almost everything we do to help your website appear higher on Google. What it includes can vary, depending on who’s doing it.
A good rule of thumb is to know that SEO is writing content on your website and linking your site to other sites, to increase your ranking on Google.
I could go into so much more detail, but this is the simple explanation.
To learn more, about SEO, Click Here.
SEM – Search Engine Marketing. In short, it means the management of all paid advertising (Google Adwords, Facebook Ads, Bing Ads, etc.)
UX Optimization – User Experience Optimization. Optimizing the experience of the users on your site.
Keywords – The most searched-for words that have to do with your business and niche. “Digital Marketing” and “SEO” are two of our Keywords, here at First Page Solutions.
Digital Marketing – Everything that is not Physical Marketing. Your Website, your SEO, your social media, your branding, your logo. Basically anything that is Digital and you can’t touch.
PPC or CPC
PPC or CPC – Pay-per-click and Cost-per-click, is a fancy way of saying “We do Google Adwords”, That’s how Google likes to advertise their ads (mind twist), and so we, as with everything else, follow Google.
I just called to say Thank you! We’ve never had so many boat rentals. We had to hire a new staff member to help with the work!