Our approach to digital marketing is centered around growing with your business during a 1 year commitment.
Here is why:
Two types of leads: Free and Paid
When we create a website relatively quickly in one week to a month, and then continue to update the site with web design, development improvements and new content over the course of the first year, we witness the website getting ‘FREE’ leads because it begins to rank on the first page of Google where it can be found. On the first page in mobile, users often click to call a business straight from Google.
Often, business owners who purchase a new website from someone else before finding First Page Solutions, do not receive new leads unless they pay Google or Facebook to send visitors to their website with ads. Paying for ads on Google and Facebook can be incredibly effective, however, it is even more effective when a website is updated on a weekly basis because search engine ranking increases with plentiful updates. A website that is updated regularly will compete with competitors who are geographically nearby and will receive ‘free’ leads as it is clicked on. This is called SEO, or Search Engine Optimization.
We like to set up paid Facebook and/or Google ads for new customers as a way to get leads almost immediately if a website exists. We merge the ad content with the website so your content receives maximum impact. We then work on the website and it’s offsite links which allows the free, organic traffic to increase and become effective in generating leads.
Why Developing a Website is Better than Purchasing a Website
The ‘Other’ Approach
If a new business needs a website, the most common process is to hire a digital marketing company where in-depth marketing studies and reports will be performed before building the website. Once the analysis stage is complete, expensive designers will consult on the plethora of colour choices, graphics, fonts, and writing styles before completing the website. At the point the website finally is launched, and $5000, $10,000 and more of your marketing budget has been used, many typical small business owners do not want to spend more money on marketing companies and they have no budget left to actually update their website or pay Google for ads. The above approach is great for government and enterprise style businesses, but why use the same approach for small to medium size business?
First Page Solutions’ Approach
What First Page Solutions promotes is to get your message to market now. We will have your website looking professional and stating what it needs to as fast as possible. As real data is gathered and analyzed from Google Analytics and Google Search Console, it is compared with other market research whereby we then develop the marketing message, webpage design and website content to attract visitors who convert to leads. Since a new or redeveloped website indexing, crawling and acquiring links can take months to be sorted out and correctly ranked by Google, the First Page Approach is a wise beginning for small and medium sized businesses. Setup for Google My Business, Google Analytics and Google Search Console is included for every First Page Solutions Customer. Google and Facebook Ad setup and management is extra.
After consulting with many business owners who need internet marketing to bring in leads from people who look for their products and services on search engines, we’ve found that many small businesses have challenges when it comes to providing a budget for marketing. Our First Page Solution is to offer what we believe local businesses need, a monthly package that will provide significant SEO results, a professional website design, and the best price!
Digital marketing Package Pricing and What is Included
Based on a rate of $70 per hour, in a $199 per month package, we will provide a minimum of three hours expert digital marketing and web development per month or a total of, no less than 36 hours per year. A new website, if needed, is included plus monthly website updates, website security, monthly SEO (search engine optimization) updates, website design, security, web accessibility and training for your staff so they can make changes on your website. Optionally, you can include PPC (Pay Per Click) management, Social Media management and more.
While a new website will be provided for those who want one, customers who receive a new website in the first month do not receive the same level of digital marketing in later months of the first year. This is because up to 20 hours may have been used for website creation. The monthly budget can be adjusted at any time to accommodate customer needs. Customers who enjoy their new website and working with us but wish to acquire more leads may increase the monthly budget so we can use more hours developing and managing their lead generation efforts.
We track our hours and provide reports on what we do each month. There is always transparency in communicating what we do and what you, the customer receive.
Our customers can cancel the digital marketing agreement at any time, and are in no way locked into any service commitment for any period of time. Your website will receive more leads and a more professional branded presence online. We expect you will be more than satisfied, and look forward to working with you over the next year.
Please Apply today and we will send you the details of what your personal monthly budget starting at $199 / month will include.
As a bonus, even if you decide not to use First Page Solutions after you apply, you will still receive a video audit of your website and digital marketing. It is a custom video that we create as soon as we review your application and it will show how your website competes in your market and what can be done to beat the competition. Your SEO audit by video can be used as a Digital Marketing playbook for the next 12 months.
I Just had to say Thank You!
We’ve never had so many boat rentals. We had to hire a new staff member to help with the work!Ryan Zazelenchuck
Clay and team are easy to work with, understand client needs and get the work done quickly and properly. Thank you Clay!Lisa Wise
Clayton redesigned our dental website and I am happy with the finished product. Clayton and his team were responsive to our requests, finished the project in a timely manner and made practical suggestions. I would recommend Clayton and his team for web design and SEO!Katherin Kim